I might be writing an absolutely stupid rant here, but I find myself looking at a pattern. I’m reading tons of stuff about technology, both business-wise and technical-wise and I follow most of the trends news. And most of these news, if you’re looking at the big picture, led me to believe there’s an unwritten “rule of the three” in technology. This can only be demonstrated with examples.
When it comes to computer operating systems, there are exactly three of them dominating the market: Windows, OSX and Linux (yeah, I know there are a ton of different versions, but this is irrelevant). When it comes to smartphone operating systems, there are exactly three: iOS, Android and, most recently, Windows Phone 7 (yeah, there’s Blackberry and there’s Symbian, but they’re dying.) If we’re talking about smartphones producers, we only have three that we’ll continue to grow: Apple, Samsung and HTC. We can include in this technology domain a niche in which we’ll only have three big companies for financial products: Visa, MasterCard and AMEX.
So, this rule basically states that there will always be no more than three companies or products that will dominate one technology market. So, in any technology market, there will always be three important companies or products getting probably 90% of the market versus everyone else, without many chances to emerge.
Of course, I might be exaggerating a bit, but if you’re doing the math, the first three companies take the cream and everyone else is destined to fail in that market. For instance, in the mobile market, besides Apple, Samsung and HTC, we have Sony, a company that never actually sold enough to justify its smartphone division. Then, there’s LG, a company that invested in smartphones, but never really had any chances to grow because their strategy they had no strategy. When it comes to operating systems, LG had its own attempt, Samsung tried Bada, and, all in all, besides iOS, Android and WP7, all the others are doomed.
I think this is quite interesting.